This fall, Motörhead will release a brand new line of headphones and earphones under the name…wait for it… Motörheadphönes.

The new line is the first to directly target the rock audience. Quipped the band, “No weak-kneed, lily-livered, tin-pot and skinny sounding little pieces of garbage, no, that ain’t Motörhead’s style. These are headphönes designed to deliver everything louder than everything else BUT with the sort of range, clarity and TRUE rock reproduction you’d expect from a band of road warriors who have been at the top of the tree year after year. Because, like üs, these don’t f*** around… remember, if it’s too loud, you’re too old.”

Motörheadphönes will first be available in the European market; no official word when they’ll be marketed in the U.S.